I'm a product designer and strategist who can help make your brand look its best.
I'm a versatile designer offering end-to-end solutions to enhance your product, improve user experiences, and drive meaningful social impact. With expertise in visual design, UX/UI, service design, user research, accessibility, and cross-functional collaboration, I create cohesive and intuitive experiences that address complex challenges and resonate with your target audience.
My background spans corporate communications and investor relations for big tech companies, as well as hands-on experience in web design, photography, and digital marketing. As the director of product & strategy at a wellness startup, I successfully transformed their business model from online workshops and digital downloads to a subscription-based mobile app, which I designed and scaled to over 1 million users. Since then, I have created and launched apps for productivity, mindfulness, and travel companies.
I pride myself on quickly understanding your organization's mission, adapting to your team dynamics, and delivering high-quality work that aligns with your goals. Whether you need to streamline complex processes, develop user-centric services, create accessible and inclusive experiences, or measure the impact of your initiatives, I've got you covered.
With a passion for social impact design, I bring a human-centered approach to every project. By leveraging service design methodologies, customer insights, and data-driven decision-making, I help organizations like yours create offerings that not only meet user needs but also drive positive change in the community.
My Values
Listen, care, and be curious.
Listen to people’s problems. Read, a lot. Ask questions. That’s how you figure out what to build.
Do right by your customers.
Ship the correct thing, not the bare minimum thing. Refuse to be stagnant just because it’s hard to change.
Make it easy.
Even if someone’s using this website or tool in a business context, it should be incredibly easy to use.