“Maria is an incredibly talented designer & marketer who's excellent at collaborating with engineers, delivering beautiful and thoughtful UX/UI designs that consider data and optimal customer experience while taking into account technical considerations. She takes feedback well and adapts quickly, delivers with high output, and leads with a hypothesis-driven approach.”
— Susan Ho, head of Hopper Homes
“Mimi is a weapon! She’s excellent at design, GTM strategy, problem-solving, and simply getting stuff done.”
— Thomas Rutherfoord, founder of Stars Align
What I offer
Branding, Visual Identity, Design Systems
Leveraging your current branding — or creating a new brand identity from scratch! — we’ll build a brand bible and design system, including colors, typography, buttons, cards, and forms to streamline the design and implementation of all your digital assets - website, apps, sales collateral, decks, etc.
Market Research
Are you looking to better understand your audience, what your competitors are doing, or how your users perceive your product? Market research will help empower you with insights to define your product roadmap, improve your user experience, generate ideas for new features, and refine your offerings.
GTM Strategy
I love product launches. I have years of experience driving product launches and corporate news moments for companies like Microsoft and Shopify. I align with execs, engineers, and sales teams to create a product launch roadmap that brings your idea to life and gives it time to shine. I bring my experience in tech and corporate PR, as well as design and visual communications, to develop a 360-degree go-to-market plan for your product.
App Design
If you have an idea for an app — a native mobile app, or a web app — or need a fractional product designer on your team, we’ll work together to design a user-friendly, aesthetically pleasing app that meets all your product requirements and “jobs to be done.” To build the app, I’ll hand off engineer-ready Figma files with detailed implementation notes to your tech team, or I can loop in my engineering partners to code it. We will do rigorous testing before it ships to the App Store to ensure what was designed is what will ship, and I’ll be available post-launch for any design needs.
Deck Design
If you have a big meeting coming up to secure funding for your idea, let’s partner to design and build a deck that conveys your idea for an investor or business executive audience.
Program Management
I’ll manage people, time, and money to make almost any kind of tech project happen.
Web Design
If you need a landing page, blog, e-commerce storefront, or portfolio website designed, I’ll work with you to design a website that supports your business goals. We’ll collaborate in Figma to refine the design and UX of your website, and then build it in Squarespace, Webflow, WordPress or Shopify. If the website is fairly low-code in nature, I’ll build it out; if it’s more complex, I’ll loop in my engineering partners to code it.
