User Research: I conducted user interviews and surveys to gather insights about the target audience's preferences, pain points, and expectations from an astrology dating app. The research revealed that users valued a clean, modern, and intuitive interface that didn't overemphasize trite mystical/celestial color palettes.

Competitive Analysis: I analyzed popular dating apps and astrology-related apps to identify industry trends, best practices, and opportunities for differentiation. This analysis helped inform the redesigned app's design direction and feature set.

Design Ideation: Based on the research findings, I created mood boards, sketches, and wireframes to explore different design concepts. I focused on creating a minimal and sleek aesthetic that would appeal to the target audience while maintaining a sense of magic and mystery associated with astrology.

Visual Design: I developed a cohesive visual language for the app, including a color palette, typography, and iconography aligned with the astrology theme. The color scheme consisted of neutrals with accents of purple to evoke a premium feel with references to the celestial. I used modern sans-serif fonts to enhance readability and create a clean look.

UI Design: I designed high-fidelity mockups of key screens, including the onboarding flow, user profile, match suggestions, and messaging interface. I paid close attention to usability principles, ensuring the interface was intuitive, easy to navigate, and visually appealing. I incorporated subtle animations and transitions to enhance the user experience and create a sense of delight.

Interactive Prototype: I created an interactive prototype using prototyping tools to simulate the user flow and test the usability of the redesigned app. The prototype allowed stakeholders to experience the app firsthand and provide feedback before development.

Generative AI Integration: I led the prompt engineering for the one million+ potential permutations of compatibility matchups, resulting in a resource-efficient way of serving users with personalized content. This involved collaborating closely with the AI team to develop and refine the prompts, ensuring the generated content was accurate, engaging, and aligned with the app's brand voice.